Who is Isabel Margarita?

Product Designer

Designing impactful, user-centered experiences from start to finish; research, prototyping, testing, and collaborating to ship scalable systems that empower users and drive product growth 🚀

The image featured at the top of the about us page #1
The image featured at the top of the about us page #1
The image featured at the top of the about us page #1
The image featured at the top of the about us page #2
The image featured at the top of the about us page #2
The image featured at the top of the about us page #2

What is design for me?

Design is the art of solving real problems with empathy and collaboration. For me, it's about creating bridges between user needs, business goals, and technical realities, transforming complexity into intuitive experiences and graphic understanding.

My approach blends structured methodology (Design Thinking, Agile) with curiosity, always asking: How can this serve people better?

The image featured in the middle of the about us page
The image featured in the middle of the about us page
The image featured in the middle of the about us page

Experience

As a Product Designer, I shape user-friendly digital experiences through research, collaboration, and iterative design.

My background includes:

  • Leading end-to-end UX projects for B2B/B2C platforms

  • Facilitating cross-functional workshops to align teams

  • Building scalable design systems that balance creativity and consistency

  • Supporting for accessibility and data-driven decisions

  • Mentored junior UXers by providing collaborative feedback and guiding them in applying UX strategy

I’m a facilitator who thrives in international settings, merging cultural insights with design strategy.

The image featured at the bottom of the about us page
The image featured at the bottom of the about us page
The image featured at the bottom of the about us page

My process

I combine Discovery (understanding) and Delivery (building) in parallel, ensuring solutions are both innovative and actionable.

01

What problems matter most?

I research user behaviors, business objectives, and technical limits through interviews, benchmarks, and data analysis. This phase is where the real challenges appear.

02

How might we solve this?

Collaborative workshops generate ideas, which I translate into wireframes and prototypes, testing early to fail fast and learn even faster.

03

Does this actually work?

Rigorous usability and accessibility testing validate designs, with metrics guiding iterations. I treat feedback as gold dust.

04

Rolling up my sleeves

Working closely with developers, I ensure flawless execution while tracking performance for continuous improvement.

Doing things right ✨

Crafting intuitive, frictionless experiences that users love. It’s about nailing the market fit, aligning with business goals, and ensuring the design process is both impactful and cost-effective.

My work