Isabel Margarita 💛 Creating for human needs

Crafting experiences that connect and empower

Designing impactful, user-centered experiences from start to finish; research, prototyping, testing, and collaborating to ship scalable systems that empower users and drive product growth 🚀

Doing things right ✨

Crafting intuitive, frictionless experiences that users love. It’s about nailing the market fit, aligning with business goals, and ensuring the design process is both impactful and cost-effective.

Toolkit 🧠...

UI/UX

User research and benchmarks

Wireframing and prototyping

User experience testing

Accessibility

Responsive solutions

Strategy & negotiation

Defining success

Metrics & analytics

Facilitation & workshops

Design system & Design thinking

Lean UX & Agile

Growth

Principles

User-centered

Empathy

Scalability

Consistency

Branding

Logo design

Brand guidelines

Collateral design

Rebranding services

UI/UX

User research and benchmarks

Wireframing and prototyping

User experience testing

Accessibility

Responsive solutions

Strategy & negotiation

Defining success

Metrics & analytics

Facilitation & workshops

Design system & Design thinking

Lean UX & Agile

Growth

Principles

User-centered

Empathy

Scalability

Consistency

Branding

Logo design

Brand guidelines

Collateral design

Rebranding services

UI/UX

User research and benchmarks

Wireframing and prototyping

User experience testing

Accessibility

Responsive solutions

Strategy & negotiation

Defining success

Metrics & analytics

Facilitation & workshops

Design system & Design thinking

Lean UX & Agile

Growth

Principles

User-centered

Empathy

Scalability

Consistency

Branding

Logo design

Brand guidelines

Collateral design

Rebranding services

Who am I? 🙋🏽‍♀️

Learn more about me, and my journey as a designer. From my earliest inspirations to the projects that define my work today.